Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST | By Mansi Sharma
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too, as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year.