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68% of women take charge of festive season spending decisions : Carat India Festive Report

The report will enable brands to engage with festive consumers, navigating the cluttered marketing landscape.

Sanchayeeta vermaAnita kotwaniReimagining indiaFestive landscapeCarat indiaSouth asiaFestive ad spendsReimagining india x27s festive landscape 2023 report

Brands go all guns blazing this festive season; 15% YoY increase in ad spend expected

While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.

Big billion daysGreat indian festivalsFestive ad spendsFestive advertisingIcc world cup 2023

Has the festive ad spends brightened up the print industry s revenue?

Has the festive ad spends brightened up the print industry’s revenue?

Mitesh desaiAbhishek karnaniHarrish bhatiaDhiraj khannaNoel dsouzaGaurav aroraDainik bhaskarMondelez shopsforshoplessHt media group desaiFree press journalBefore schoolHt media groupSocial pangaAd revenueFestive ad spendsBrands on print

Have festive ad spends brightened the print industry s revenue?

Have festive ad spends brightened the print industry’s revenue?

Mitesh desaiAbhishek karnaniHarrish bhatiaDhiraj khannaNoel dsouzaGaurav aroraDainik bhaskarMondelez shopsforshoplessHt media group desaiFree press journalBefore schoolHt media groupSocial pangaAd revenueFestive ad spendsBrands on print

Festive season brings positivity as consumer sentiments rise

Our guest author Subhas Warrier says most economic indicators for India are showing an upbeat picture.

United statesSubhas warrierRakesh jhunjhunwalaConsumer sentiments indexConsumer expectation indexPradhan mantri jan dhan yojanaFestive ad spends

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