By August 2023, the condensing kept happening, and now Veggie Grill is down from 36 locations, to 17 outposts, mostly in Northern California, Seattle, Portland and Boston, less than half its former size.
Veggie Grill: Shrinking But Building A Path To Success forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Veggie Grill, the largest plant-based restaurant chain in the U.S., is retreating from its rapid expansion plan and has closed 12 of its stores, including one located in downtown.
Local Kitchens tapped former Veggie Grill co-president Jay Gentile to serve as head of operations. As his title implies, Gentile will oversee kitchen operations with a particular focus on the optimization of supply chains and the launch of new locations.