“Tech has to solve a ‘pain point’,” explains Tyann Marcink Hammond, who runs 13 rental properties in Missouri using remote digital management. “We don’t want guests to feel they’re at a robotic hotel. Holidays are about reconnecting and building memories with other humans.”
Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?
London, -Future Hotels launches today with a promise to enable independent boutique hotels to thrive again by using the right mix of cutting-edge technology, and global sales and marketing support. The new hotel brand offers low-cost access to high-tech toolkit in order to level playing field for independent hospitality sector.