Indias thirst for spirits is surging at a record pace fuelled by a thriving middle-class population and its longstanding passion for whiskey. It took nearly a decade for the domestic spirits market to add annual sales of 100 million cases, climbing from 228 million cases in FY11 to 330 million in FY18.
After the low during the pandemic when the spirits market shrank to 311 million cases in FY21, it recovered swiftly to add about 100 million cases in annual sales in just three years, reaching 412 million cases in FY24, industry executives said, citing latest excise department data.
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