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By Laura Lesser-24 December 2020 09:00am In 2021, brands will be looking to support more under-represented voices 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going. Over the months, Covid-19 has brought about years of change in the way companies do business and has accelerated a shift to digital technology for many, particularly the over 50s – a group often ignored by advertising despite its spending power and influence. The digital space will gain even more investment and become even more crowded. ....
By Patrick Affleck-23 December 2020 08:00am 2020 has been an education for all of us. So as we approach the end of a year like no other, we re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Here Havas Media Group chief exec Patrick Affleck reflects on four crises that have reshaped the industry over the past 12 months. Well, what the hell just happened? 2020 has exposed multiple fragilities in our industry and perhaps these needed to be laid bare in order to engender the sort of positive changes we’re beginning to witness. The dinosaurs of yesteryear have at last been laid to rest. ....