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By Patrick Affleck-23 December 2020 08:00am
2020 has been an education for all of us. So as we approach the end of a year like no other, we re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Here Havas Media Group chief exec Patrick Affleck reflects on four crises that have reshaped the industry over the past 12 months.
Well, what the hell just happened? 2020 has exposed multiple fragilities in our industry and perhaps these needed to be laid bare in order to engender the sort of positive changes we’re beginning to witness. The dinosaurs of yesteryear have at last been laid to rest. ....

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