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Campaign podcast: ethics, marketing pain, and performance anxiety


How long?
2-3 minutes
Campaign podcast: ethics, marketing pain, and performance anxiety
Conscious Advertising Network co-chair Jake Dubbins and O2 s Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads.
Bodyform: Campaign podcast discusses brand s new #PainStories campaign
This week, Omar Oakes and Brittaney Kiefer discuss whether the BBC is right to put BBC Three back on normal TV, Bodyform s new ad campaign about women s pain stories , Airbnb s decision to spend less on performance marketing and what impact the new media app Clubhouse is having.
Then Omar speaks to Media Bounty managing director Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network. They explain how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must ....

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What 2020 taught O2's Laura Lesser: 'Where brands spend their money matters'


By Laura Lesser-24 December 2020 09:00am
In 2021, brands will be looking to support more under-represented voices
2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going.
Over the months, Covid-19 has brought about years of change in the way companies do business and has accelerated a shift to digital technology for many, particularly the over 50s – a group often ignored by advertising despite its spending power and influence. The digital space will gain even more investment and become even more crowded. ....

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