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Soap Market: Wipro Consumer Care acquires three soap brands from VVF Ltd

Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears. ....

India General , Rustom Godrej Joshi , Neeraj Khatri , Vineet Agrawal , Wipro Enterprises , Wipro Consumer Care , Bacter Shield , Hindustan Unilever , Soap Market , Wipro Consumer Care And Lighting ,

Wipro Consumer Care And Lighting: Wipro Consumer Care acquires three soap brands from VVF Ltd, ET Retail

Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears. ....

India General , Vineet Agrawal , Rustom Godrej Joshi , Neeraj Khatri , Wipro Enterprises , Consumer Care , Bacter Shield , Hindustan Unilever , Wipro Consumer Care And Lighting , Soap Market , Hindustan Unilever ,