Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.
Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.
Wipro Consumer Care - Ventures has launched a second fund with a corpus of Rs 250 crore, focusing on investing in consumer startups in India and Southeast Asia. The fund, launched four years ago with a corpus of Rs 200 crore, has made 10 investments so far. The fund has made part exits from two of its investments and has achieved a 10x increase in a short period.
Wipro Consumer Care And Lighting: Wipro Consumer Care - Ventures has launched a second fund with a corpus of Rs 250 crore, focusing on investing in consumer startups in India and Southeast Asia. The fund, launched four years ago with a corpus of Rs 200 crore, has made 10 investments so far. The fund has made part exits from two of its investments and has achieved a 10x increase in a short period.
The company will focus on the southern market and is in the process of launching its own brand in the fast-growing ready-to-eat and snacks segment, Wipro Consumer Care and Lighting and Managing Director Vineet Agrawal said.