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Tvbeat Adopts Blockgraph to Power Programmatic Execution for Audience-Based Linear TV Advertising

Tvbeat Adopts Blockgraph to Power Programmatic Execution for Audience-Based Linear TV Advertising
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

Jason Manningham , Robert Farazin , Comcast Nbcuniversal , Sky Media Group , Charter Communications Inc , Adopts Blockgraph , Power Programmatic Execution , Audience Based Linear , Top Programmatic Power Player ,

UK Broadcasters Set For 'big Digital Fight' As Cross Media Measurement Tool Hits Beta

Speaking at The Big TV Fest, commercial leaders at UK broadcasters ITV, Channel 4 and Sky have said they’re ready for a “big digital fight” to win ad dollars back into TV upon the beta-testing of cross-media measurement tool CFlight. It helps advertisers understand audience reach in linear and video-on-demand (VOD) channels – a feature they’ve long been lobbying for. ....

United Kingdom , Kelly Williams , Verica Djurdjevic , Sky Media Group , Dev Sangani , Sky Media , Sky Ad Smart , Future Of Tv , Tv Audience Measurement , Channel 4 , Ata Amp Privacy , Edia Planning And Buying ,