We called him on his cell phone: Gilad, how do you feel seeing all these Israelis coming out of the Gaza tunnels? Answer: Click. Once we stopped where he
When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its
When the Mobinil ad “Dayman Ma'a Ba'ad” (Always Together) debuted in 2012, it achieved unprecedented success. The adoption of themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, inspiring other companies to follow suit and transforming the industry. Rooted in its opening line, “ashan lazem nekun ma'a ba'ad” (because we
An essential facet of Sinai's diverse cultural landscape, Bedouin music acts as an auditory tapestry, vividly illuminating the rhythm of life for the desert nomads. The desire to migrate or embark on a journey is deep-seated, ancient, and instinctive, and their music embodies the ancient wisdom of tasting the fruits of traveling and roaming, but