When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its
Shares worth EGP 3.747 billion (USD 121 million) of Egypt’s leading national telecommunications, Telecom Egypt, were sold on Thursday, 11 May according to a statement released by Egypt’s Ministry of Finance. Over 162 million shares were sold at a price of EGP 23.11 (USD 0.75) in an accelerated bookbuilding form – a process in which
Egyptian Ramadan adverts are often just as important as the mosalsalat (TV shows) largely produced in the form of catchy jingles and songs. In Ramadan, the unending flow of mosalsalat is interrupted only by small, though frequent, commercial breaks. By the end of the month, most Egyptians will sing along to the songs, and
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中東多國數字經濟加速發展 sina.com.tw - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.tw Daily Mail and Mail on Sunday newspapers.