Behind the Success: Decoding Mobinil's Community-Focused Marketing

When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its

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