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Medimix: Cholayil has appointed investment banker Houlihan Lokey to manage the fundraising, which will see the family-owned group dilute a minority stake for the first time. The valuation and extent of stake dilution will depend upon the ongoing discussions. The funds will be used to expand product portfolio within the personal care segment
The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.
The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.
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