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Medimix soap maker Cholayil plans to raise Rs 450 crore, dilute holding, ET Retail

The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.

medimix: Medimix soap maker Cholayil plans to raise Rs 450 crore, dilute holding

The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.

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