Medimix: Cholayil has appointed investment banker Houlihan Lokey to manage the fundraising, which will see the family-owned group dilute a minority stake for the first time. The valuation and extent of stake dilution will depend upon the ongoing discussions. The funds will be used to expand product portfolio within the personal care segment
The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.
The Pradeep Cholayil-led company, which has a presence mainly in the North Indian markets, is likely to dilute an about 20-25% stake in its first fundraising round, people aware of the development said. The 54-year-old Medimix brand is one of the top-selling soap brands in Maharashtra, where it has close to a 10% market share.
Cholayil Private Limited, the parent company of household brands such as Medimix and Cuticura announces the appointment of Anupam Katheriya as the new Chief Executive Officer. Anupam brings over 2 decades of experience in the consumer goods industry
Best Media Info: Katheriya brings over 2 decades of experience in the consumer goods industry having served in leadership positions at multinationals like Heinz, Nestle and Emami| Marketing News