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After focusing on the new world order last year, ad:tech 2023 was all about collaborations and creating efficiencies in the use of adtech & martech, commerce media, and creativity and culture to maximise ROI, create optimum customer value, and enhanc ....
Spotify leverages Scibids' artificial intelligence for a new era of customers adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Mumbai: Headquartered in Paris, Scibids, which works in the area of artificial intelligence (AI) for digital marketing, recently launched a campaign. This, it said, helped music streaming service Spotify deliver a 30 per cent increase in registrations at a 24 per cent lower cost per registration. Spotify leverages programmatic marketing to run customer acquisition campaigns. ....
As per Scibids, the customisable algorithm helped the music streaming platform deliver a 30% increase in registrations at a 24% lower cost per registration ....