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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety | Analysis

On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans. ....

United-states , Singapore , Australia , America , Mark-zagorski , Asia-pacific , Rahul-vasudev , Conrad-tallariti , Instagram , Facebook , Unilever , Association-for-national-advertisers

Movers & Shakers: Initiative, Snap, OMA, Zenith, OMD, R/GA

Melissa Fein, Sam Geer, Chris Colter, Ellie Rogers, Penny Shell. ....

Sydney , New-south-wales , Australia , United-kingdom , Brisbane , Queensland , New-zealand , Byron-bay , Melbourne , Victoria , Fran-martin , Chris-colter

DoubleVerify strenghtens APAC leadership team

DoubleVerify strenghtens APAC leadership team
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Hong-kong , South-korea , Thailand , Taiwan , Mark-zagorski , Asia-pacific , Junny-yiu , Rahul-vasudev , Marty-buragay , Conrad-tallariti , Verizon , Diageo

DoubleVerify : Bolsters APAC Leadership Team, Deepening its Market Footprint and Setting the Stage for AI-Powered Technology Growth in the Region

DoubleVerify : Bolsters APAC Leadership Team, Deepening its Market Footprint and Setting the Stage for AI-Powered Technology Growth in the Region
marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.

Thailand , South-korea , Hong-kong , Taiwan , Singapore , Mark-zagorski , Junny-yiu , Rahul-vasudev , Conrad-tallariti , Asia-pacific , Marty-buragay , Diageo

How will generative AI impact programmatic media buying? | Analysis

From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying. ....

Deepika-nikhilender , Lr-rahul-vasudev-scibids , Rahul-vasudev , Tom-jones-barlow-seenthis , Matt-tindale , Tom-jones-barlow , Matt-tindale-linkedin , Nick-seckold , Deepika-nikhilender-group , Microsoft , Linkedin , Google