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After focusing on the new world order last year, ad:tech 2023 was all about collaborations and creating efficiencies in the use of adtech & martech, commerce media, and creativity and culture to maximise ROI, create optimum customer value, and enhanc ....
Day two of Ad:Tech 2023 saw Ainara Kaur, co-founder, Belora Paris; Vinay Singh, founding partner, Fireside Ventures; Utsav Malhotra, chief operating officer, Noise and Vipul Gupta, founder and director, Re’equil spoke about how new-age brands are breaking through the clutter to find their standing. ....
Best Media Info: This year, ad:tech’s theme Marketing in 2023 – Driving Business Growth, focuses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tec| Marketing News ....