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While Alphabet and TikTok have benefited from Apple's privacy changes a year in, platforms like Meta and Snap received the short end of the stick. ....
Apple launches limited Search Ads in mainland China appleinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from appleinsider.com Daily Mail and Mail on Sunday newspapers.
Apple launches limited Search Ads in mainland China - General Discussion Discussions on AppleInsider Forums appleinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from appleinsider.com Daily Mail and Mail on Sunday newspapers.
Ad executives: App Store Search Tab Ads dreadful and too expensive According to several advertising experts, Apple s newly launched App Store Search Tabs Ads don t compare well to the company s other ad products. Credit: Apple The Search Tab Ads, which Apple launched earlier in May, offer a new slot for advertising that features prominently in App Store searches. But several ad executives told Business Insideron Monday that the feature appears to be dreadful from a return-on-investment perspective. According to app marketing firm SplitMetrics, the average cost-per-thousand impressions (CPM) was about $31.10 in the first 10 days after launch. In some categories, like utilities, that number is closer to $50. Marketing experts say that, compared to other search ads, the new format isn t delivering what it needs to for the price. ....