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A poor fit between a company and a CMO can lead to undesired turnover. A new research-based guide has questions CMOs should ask to improve the odds of a successful match. ....
A recent McKinsey survey finds CEOs and CMOs aren t always on the same page about marketing s role. Are they speaking in synonyms and not defining "marketing" the same? ....
Recently, a new study helped shed light on a very important and timely discussion: the relationship between marketplace DE&I efforts and business growth. ....