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Nudging consumers towards sustainable food and drink choices
Research suggests when it comes to buying sustainable products, an ‘intention-action gap’ exists amongst consumers. Which ‘nudging’ approaches can brands and retailers take to encourage more sustainable consumption?
La fourche
Fourche labat
Kathelijn van elk
Evan elk
Nathan labat
Gettyimages justin paget
Wageningen university
Institute for business value
National retail federation
Wageningen university research
Business value
Vanterra capital
Justin paget
Sanne stroosnijder
Food loss
Waste prevention
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