Fmcg: Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
Fmcg: Consumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, while Dabur and Bagrry s innovate for online consumers, reducing shipping damages significantly.
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Data by market researcher GfK India showed the contribution by volume, or number of units sold, for energy saving ACs with four and five stars has moved from 14% in 2019 to 27% in 2023. But for a category like refrigerators, which wouldnt inflate power bills as much as an air-conditioner would, the volume contribution of such models remains flat at 10%. Similarly, GfK data showed volume contribution of energyefficient inverter AC models climbed to 84% in 2023, from 61% in 2019, after manufacturers priced the new models on a par with the older, fixed-speed compressor variants.
Indians are finally beginning to buy ecofriendly and sustainable products, but only when the costs and overall value proposition are on a par with the standard variants.