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From Stuffed Toys to Sports Cars, Sales Break Gender Rules

From Stuffed Toys to Sports Cars, Sales Break Gender Rules
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Intense Price War Leaves Wearables Les Miserables

Prices of wearables such as smartwatches, bluetooth headphones and earbuds, and wristbands have crashed to an all-time low due to intense competition and deals such as buy one, get one free, companies and researchers said.

Intense competition drives prices of wearables to all-time lows; sales up but higher inventory worries companies

Earbuds start at Rs 400 and smartwatches at Rs 999 for frontline brands, about half of what they were a year ago, companies and researchers said. Although sales are rising, companies arent able to clear out stock fast enough, they added.

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