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ITC s Savlon Swasth India Mission:

ITC s Savlon Swasth India Mission:
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My Wash! It s a Clean Preference for Liquid Soaps

According to a recent report by researcher Kantar, just two categories in the home and personal care segment added more than 10 million new consumers in 2023, both in the liquid format. Liquid fabric softeners and washes added 14 million and 13.1 million new users, respectively. Against the overall fast-moving consumer goods (FMCG) market growth of 5%, these segments grew 13% and 20% each, Kantar estimated.

From powders to liquids: Competition heats up in liquid cleaners market in India

India s market sees a surge in liquid cleaners popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

From powders to liquids: Competition heats up in liquid cleaners market in India, ET Retail

Fmcg: India s market sees a surge in liquid cleaners popularity, driven by ecommerce growth and competition among top companies like HUL, ITC, and Colgate. The trend towards premium, differentiated products reflects changing consumer preferences and aspirations.

ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission s #HandwashLegends made Handwashing cool for India s Youth

ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission s #HandwashLegends made Handwashing cool for India s Youth
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