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Ad Council's new report warns brands about buying digital based on impressions

July 2, 2021 8:47
Advertising Council Australia (ACA) has launched a new report on Australian advertising effectiveness, diving into the importance of ensuring ‘extra share of voice’ (EOSV) for advertisers and brands.
The report, released by the ACA and created with ad executives Robert Brittain and Peter Field, as well as media science researcher Professor Karen Nelson-Field, found that brands which ensure ESOV find it drives stronger pricing effects and customer acquisition.
The findings of the report were presented at the ACA’s ‘To ESOV and Beyond’ virtual event, presented in partnership with ThinkTV.
In his introduction, Field told those who had virtually dialled-in that despite brand marketing being a strong priority before COVID, that the pandemic has created “bad habits” among advertisers. ....

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ACA launches new report: Australian Advertising Effectiveness Rules: To ESOV and Beyond

ACA launches new report: Australian Advertising Effectiveness Rules: To ESOV and Beyond
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Karen Nelson , Tony Hale , Robert Brittain , Rob Brittain , Advertising Council Australia , Peter Field , Professor Karen , Australian Advertising Effectiveness Rules , Karen Nelson Field , Advertising Effectiveness Rules , கரேன் நெல்சன் , டோனி ஹேல் , ராபர்ட் பிரிட்டன் , கொள்ளை பிரிட்டன் , பீட்டர் புலம் , ப்ரொஃபெஸர் கரேன் , கரேன் நெல்சன் புலம் ,

To ESOV and beyond

To ESOV and beyond
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Robert Brittain , Advertising Council Australia Effectiveness Database , Advertising Council Australia , Peter Field , ராபர்ட் பிரிட்டன் , பீட்டர் புலம் ,

Timing of the rollout is not entirely in our hands

Timing of the rollout is not entirely in our hands
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April 13, 2021 â 12.02am
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To submit a letter to The Age, email [email protected]. Please include your home address and telephone number.
THE VACCINE
Timing of the rollout is not entirely in our hands
When any organisation sets up a process to achieve an objective (such as vaccine procurement and delivery) many issues help or hinder success.
The first and most critical is some steps are totally under the process teamâs control and others arenât at all. The manufacture and timelines for delivery to our country we have no control over. We have influence, i.e. ordering, quantities asked for and delivery timelines, but we have no control over these being met. When the vaccine arrives here, we have much more control in the logistics of delivery and applicati ....

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