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With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies. ....
Without a universal source of truth in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023. ....
In an extract from a new book documenting the 2 Tone ska scene of late 70s and early 80s Britain, members of its key girl group relive their bright, brief and often brutal career ....
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry. ....
Articles for Streaming Media Editorial Staff streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.