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How Streaming Channels Can Attract Programmatic Advertisers

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies. ....

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Remote Production: The Jewel in the Creative Collaboration Crown

The broadcast industry has changed at an extraordinary pace. Both the underlying technology and consumers viewing habits have evolved into a complex and varied market. Broadcast news has been no exception, from both the production level and the end result for viewers. Sam Peterson of Bitcentral writes about the ways that collaboration empowers production teams to maximize efficiency. ....

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Boston 25 News' Ben Ratner Talks AI, Social, and the Future of Broadcast News

Tim Siglin of Help Me Stream Research Foundation sits down with Ben Ratner, the Director of News Technology at Boston 25 News, for a chat about AI, social media, and the future of broadcast news. ....

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Articles for Streaming Media Editorial Staff

Articles for Streaming Media Editorial Staff
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.

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What's Driving OTT Ad Revenue Today

As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay s Chris Drake and Altman Solon s Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization particularly in the sports world in this clip from a panel at Streaming Media West 2022. ....

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