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Oliver Rolls Out Anti Fraud Social Campaign for Bank of Ireland

Oliver Rolls Out Anti Fraud Social Campaign for Bank of Ireland
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Bank of Ireland Rolls Out New Home Campaign

Bank of Ireland Rolls Out New Home Campaign
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Bank of Ireland Stresses the Importance of the F Word in New Campaign


Bank of Ireland Stresses the Importance of the F Word in New Campaign
April 9, 2021
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances.
Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said they liked talking about death least of all, followed by religion (16%), personal finances and sex (both 15%). Almost three in four (74% people polled either don’t talk about their finances at all or will only do so if they have to. ....

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