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In the world of marketing is research now considered a friend or foe?

Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich

United statesDave winterlichDonald trumpDavid cullenByron sharpOpinions market researchBass institute for marketing scienceMarketing society of irelandAssociation of irish market research organisationsBill bernbachTry harderInside marketingMarketing societyIrish market research organisationsEhrenberg bass instituteMarketing science

Irish Farmers Journal named 2023 Media Brand of the Year

Irish Farmers Journal named 2023 Media Brand of the Year 2023-04-28

Dave winterlichDavid douglasEamon fitzpatrickDigital agencyMarketing groupIrish farmers journalMedia awardsLate toy showSky mediaBauer media audio northern irelandDentsu irelandEbow the digital agencyAmy forde

Line Up of Speakers for Media Awards 2022 Showcase Completed

Line Up of Speakers for Media Awards 2022 Showcase Completed
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Dave winterlichGordon newmanPeter mcpartlinNadia karinJuliet mccutcheonZbyszek zalinskiKara mclureMedia launch campaignMedia campaign largeResearch initiativeHavas media science foundation irelandInclusion leadMedia awards winners showcaseGlobal partnerships directorMindshare rootsMindshare united kingdom

Media Awards 2022 Showcase Event Set for October 20th

Media Awards 2022 Showcase Event Set for October 20th
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Dave winterlichGordon newmanPeter mcpartlinNadia karinJuliet mccutcheonZbyszek zalinskiKara mclureMedia launch campaignMedia campaign largeResearch initiativeHavas media science foundation irelandMedia awards showcaseGold winnersMedia awardsMedia campaignSpark foundry

Media Awards 2022 Showcase Set for October 20th

Media Awards 2022 Showcase Set for October 20th
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Dave winterlichPeter mcpartlinMedia awards winners showcaseThursday octoberGold winners