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Apple's New Privacy Framework Pressures the Digital Ad Market | Mobile Tech technewsworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from technewsworld.com Daily Mail and Mail on Sunday newspapers.
); //]]>// > By Richard Adhikari Feb 26, 2021 5:00 AM PT Apple s plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear and triggered a war with Facebook. ATT requires apps to get a consumer s authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that at least 40 percent of consumers will say no. Advertisers will have to be explicit on the value exchange required to receive consent for this data, Wang said. Some may pay for it; some may create an offer around it. But consent must be explicit, it can no longer be implicit or passive. ....
Apple's New Privacy Framework Pressures the Digital Ad Market ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.
Jan 7, 2021 6:00 AM PT More than 80 percent of 650 cybersecurity and IT professionals surveyed by Check Point Software Technologies in July said their traditional security solutions either do not work at all, or only provide limited functions in the cloud. This indicates that organizations cloud migrations and deployments are racing ahead of their security teams abilities to defend against attacks and breaches, according to TJ Gonen, head of the company s cloud product line. Their existing security solutions only provide limited protections against cloud threats, and teams often lack the expertise needed to improve security and compliance processes, said Gonen. Security and Efficiency Lagging ....
Jan 7, 2021 6:00 AM PT More than 80 percent of 650 cybersecurity and IT professionals surveyed by Check Point Software Technologies in July said their traditional security solutions either do not work at all, or only provide limited functions in the cloud. This indicates that organizations cloud migrations and deployments are racing ahead of their security teams abilities to defend against attacks and breaches, according to TJ Gonen, head of the company s cloud product line. Their existing security solutions only provide limited protections against cloud threats, and teams often lack the expertise needed to improve security and compliance processes, said Gonen. Security and Efficiency Lagging ....