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Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that ....
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when ....
And Climate Impact, and i think working on wetlands and sinks is a good opportunity, and i think they should be happening in tandem. I appeal to all City Departments to cooperate, combine expertise and resources and search for economies of scale among climate solutions. Greenhouse gas emissions do not respect city limits, to coordination and strategy sharing regionally and locally are responsible. Engagement with residents and local businesses is nonnegotiatable. Neither we nor the planet can afford the exploiting of responsibilities outside of city limits. Our future relies on making sure that all people can access and afford 100 clean electricity, buildings, and transportation and on regenerating our open spaces and agriculture. We must respond as a team. I also want to say that i was really happy that the speaker from m. P. A. Mentioned the real need for getting people ou ....
Out the importance of planting trees. San francisco has one of the smallest urban canopies of any major city in the United States. And we know this, we have an urban forest plan that called for the planning of trees of 2,500 trees per year. Since we rolled that out, we have failed every year and last year we added a total of one tree to our urban canopy. And part of the problem is the lack of budget. Even in this years fiscal budget, next years budget for this city, we barely have enough money to keep up with the rate of removals, let alone growing our urban canopy. And the only reason that money was put in because of the good work of the board of supervisors and the public outrage when it was discovered that wouldnt be in there. And the department of the environment, it would be wonderful if they would add an f. T. E. Who is actually dedicated to urban forestry. To the San Francis ....
Good morning. The committee will come to order. We are here today to discuss the outlook for the 2019 wildfire season. As we know, its underway, certainly underway in my state. I know its underway in washington state, california most certainly, and weve all received [inaudible] yeah. West virginia, youre okay right now. But if you look at that map, that red in the southwest is something to Pay Attention to as well. Excuse me. Last week the National Interagency fire center released its monthly wildland fire potential outlook for june through september, and despite relief from the oppressive Drought Conditions this past winter, analysts predict elevated wildfire activity in california, oregon and washington among other areas in the country. Some of the stage is set for fire activity similar to indescribable damage ....