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Red, Rural and Raging: What s attracting Dabur, Marico to the cooling oil category
Last month, the two FMCG giants forayed into the ‘Thanda Thanda Cool Cool’ category. We spoke to brands to decode their strategy, ad route and more.
Somasree bose awasthi
Aankur kumar
Emami navratna
Nora fatehi
Amitabh bachchan
Kaushik vedula
Red king cooling oil
Navratna cool oil
Thanda cool
Kolkata based emami
Navratna cool
Cool king thanda tel
Red king cooling
Bose awasthi
Dabur india
Navratna extra thanda
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