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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety | Analysis

On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans. ....

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Forbes 'mistakenly' ran MFA site for years | Media

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform. ....

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Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them | Analysis

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality. ....

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Email remains direct marketers' top choice despite social media rise, ANA study finds

Email remains direct marketers' top choice despite social media rise, ANA study finds
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PR News | Why Data Transparency Matters - Fri., Aug. 27, 2021

PR News | Why Data Transparency Matters - Fri., Aug. 27, 2021
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