On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
DoubleVerify strenghtens APAC leadership team adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
DoubleVerify : Bolsters APAC Leadership Team, Deepening its Market Footprint and Setting the Stage for AI-Powered Technology Growth in the Region marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.