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Side Hustle Support: How Agencies Can Better Navigate Conflict Of Interest Risks

Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest? ....

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Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots

Creative 94 Add to collection
Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge
With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children s Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up. The tagline is We make worries disappear .
The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone. ....

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