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Creative 94 Add to collection Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children s Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up. The tagline is We make worries disappear . The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone. ....
Creative 376 Add to collection The Bread Exam from British Islamic Medical Association and McCann Health has been developed to help tackle cultural taboos relating to intimate parts of the body To coincide with World Cancer Day, famous influencers from three countries have joined forces to launch The Bread Exam, , a campaign that uses bread kneading to show women exactly how-to self-check their breasts to help detect early signs of breast cancer. Launched by the British Islamic Medical Association and McCann Health in the UK, The Bread Exam has been developed to help tackle cultural taboos relating to intimate parts of the body. These cultural taboos can prevent women from going to the doctor and even discussing the subject or conducting self examination. Using the same simple gestures used to prepare bread dough, The Bread Exam teaches women how to perform self-checks and detect early signs of breast cancer. ....