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As per a PwC study, around 175 arms of multinationals operating in India qualify for consideration under Organisation for Economic Co-operation and Development (OECD) Base Erosion and Profit Shifting (BEPS) 2.0 Pillar Two regulations. ....
PwC: Adapting to changing customer preferences emerges as the prime reinvention driver for Indian CEOs. A majority (61 per cent) attribute shifts in how their companies create, deliver, and capture value to evolving customer preferences over the last five years. ....
While CEOs expect to reap business value from generative AI, they are also concerned about the pitfalls of the tech, according to PwCs Global CEO Survey. ....