PwC: Adapting to changing customer preferences emerges as the prime reinvention driver for Indian CEOs. A majority (61 per cent) attribute shifts in how their companies create, deliver, and capture value to evolving customer preferences over the last five years.
Over seven in 10 (78 per cent) of India CEOs feel that global economic growth will decline over the next 12 months, and the CEOs confidence in their own company s growth prospects has also declined significantly from last year.