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CSPAN2 In Depth Naomi Klein July 13, 2024

Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that ....

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FBC Kennedy July 13, 2024

September, that puts him far ahead of elizabeth warren. Joe biden and Bernie Sanders statistically tied for second place. What would happen to the race if he wins iowa . Does he have a chance to beat President Trump if he is the nominee, according to the mayor, shaaccident. Sha. We know that donald trump and his allies will do whatever they can to hold on to power their playbook will not work on me, i will cut through nonsense of this tin pot president , i dont pretend to help the working class while getting helicoptered to golf courses with my name on them, i dont even golf. Kennedy there you go. Maybe that why, mayor pete, has a few hurdled with little if any support among black voters, she reportedly pollin polling belown williawilliamson in this catego, that is true. And this photo, how mayor pete would help africanamericans but that is a stock photo of a woman and a boy ....

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FBC Kennedy July 13, 2024

September, that puts him far ahead of elizabeth warren. Joe biden and Bernie Sanders statistically tied for second place. What would happen to the race if he wins iowa . Does he have a chance to beat President Trump if he is the nominee, according to the mayor, shaaccident. Sha. We know that donald trump and his allies will do whatever they can to hold on to power their playbook will not work on me, i will cut through nonsense of this tin pot president , i dont pretend to help the working class while getting helicoptered to golf courses with my name on them, i dont even golf. Kennedy there you go. Maybe that why, mayor pete, has a few hurdled with little if any support among black voters, she reportedly pollin polling belown williawilliamson in this catego, that is true. And this photo, how mayor pete would help africanamericans but that is a stock photo of a woman and a boy ....

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CSPAN2 In Depth Naomi Klein July 13, 2024

Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when ....

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CSPAN2 In Depth Naomi Klein July 13, 2024

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing ....

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