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Privacy Sandbox: Unlocking the potential of a more private internet | News

With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial. ....

Privacy Sandbox , Tracking Protection , Google Ads , Privacy Enhancing Technologies , Data Aggregation , On Device Processing , Differential Privacy , Trusted Execution Environments , Protected Audience , Enhancing Technologies , Privacy Sandbox , Irstparty Data ,

Only one third of every ad dollar spent reaches an end user: ANA report | News

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going. ....

Association Of National Advertiser , National Advertiser , Programmatic Media Supply Chain Transparency , Performance Marketing World ,

The Digital Brainwave And AI's Game-Changing Grip On Advertising

AI’s impact in programmatic advertising also stands out as a game-changer, automating real-time ad transactions and optimizing campaign efficiency. ....

Gary Drenik , Jason Wulfsohn , Digital Brainwave , Changing Grip , Prosper Insights , Baby Boomers , Language Processing , Post Pandemic , Machine Learning , Predictive Analytics ,

Pixalate Releases Q3 2023 Global Mobile Seller Trust Index:

Admixer jumps to fourth place in Q3 2023, marking the company’s first time among the top five mobile SSPs on Pixalate’s Mobile Seller Trust Index. ....

United Kingdom , City Of , Google Play , Pixalate Seller Trust Indexes , Web Seller Trust Index , Apple App , Seller Trust Index , Pixalate Mobile Seller Trust Index , Seller Trust Indexes , Google Play Store , Trust Index , Seller Trust , Top Supply Side Platforms , Final Score , Mobile Seller Trust Index , Pixalate Inc , Digital Advertising , Road Fraud , Consumer Privacy , Invalid Traffic , Fraud Protection ,

Pixalate's Q3 2023 DEFASED CTV Apps Report: 2,513 Apps

Research reveals 100% of the apps delisted from Roku had programmatic advertising (an app-ads.txt file), according to Pixalate’s analysis. ....

City Of , United Kingdom , Delisted From The App , Mobile Advertising , Delisted From , App Store , Amazon Fire , Samsung Smart , Victory Games , Pixalate Inc , Onnected Tv , Digital Advertising , Invalid Traffic , Road Fraud , App Developer ,