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GUEST ARTICLE: A rundown of the remarkable growth of Instagram Reels in 2023 indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
May 25 2021 Britannia Industries (Britannia) that holds 30% of the organised biscuit market in India, is aggrieved by a relatively new competitor, ITC Ltd’s (ITC) use of digestive biscuit packaging sold under the brand name ‘Sunfeast Farmlite’. The trade dress and packaging of two variants of digestive biscuits sold by ITC were disputed before the Delhi High Court. The product packaging of rival brands is appended below. The court noted that the dispute between ‘Nutri Choice Digestive’ and ‘Sunfeast Farmlite 5-Seed Digestive’ was on pillow packaging. In the case of ‘Nutri Choice 5 Grain Digestive’ and ‘Sunfeast Farmlite Veda Digestive’, the dispute was on box packaging. ....
Shifts in consumer behaviour here to stay: Varun Berry, Britannia MD SECTIONS Share Synopsis “Consumers who bought staples on e-commerce including many first time buyers - most of them intend to stay there. So shopping for brands is going to change substantially,” Berry said. He said while some of the changes in consumption are temporary, a lot of them will stick. In addition to e-commerce, what also happened was shortening of supply chains, Berry said. 2,997,367.0 NEW DELHI: Consumer behaviour has changed very significantly over the last few months, supply chains have shortened and the neighbourhood grocer came back to the forefront in peak lockdown months, ....