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Data-driven approach to PR metrics: Understanding the new dynamics in AI era

Data-driven approach to PR metrics: Understanding the new dynamics in AI era
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Siddhartha mukherjeeAnup sharmaInternational association of measurement evaluation communicationDs groupPr industriesPr strategic communications consultantCorporate communicationsArtificial intelligenceJyotsna dash nandaMedia impact scoreRelevance indexRank indexPublic relationsSumathi chariSenior partnerBrand balance

Why it is tough to bring in standardization in traditional PR metrics?

Why it is tough to bring in standardization in traditional PR metrics?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha mukherjeeAnup sharmaDs groupCorporate communicationsPr strategic communications consultantMuck rackTarunjeet rattanManaging partnerSumathi chariBrand balanceDash nandaValue equivalency