photoshopped images can lead to eating disorders and distorted body image. we think reasonable guidelines could be developed by advertising associations to make sure we take care of our kids in a good way so they don t develop these unhealthy expectations about themselves. reporter: with automatic photo editing software programs widely available, airbrushing is easier than ever. tells you what to do. reporter: sebt photographer dave, uses pictures of me to show how quickly this is done and believes the practice is here to stay. every magazine will be photo shopped. everyone is fixed up to some degree. people made slimmer. add color. correct blemishes, complexion. no photo right out of camera is ready to be put into print and circulation. reporter: and some countries like france, britain and israel have proposed legislation for companies to identify when their ads have been altered. celebrities as britney spears, kate winslet and
make sure that we do take care of our kids in a good way so that they don t develop these unhealthy expectations about themselves. but with automatic photo editing software programs widely available, air brushing is easier than ever. celebrity photographer dave catinsky uses picture of me to show how quickly this is done and believes the practice is here to stay. every magazine is going to be photo shopped. someone is going to be fixed up to some degree. people made slimmer, add color, correct blemishes, complexions. no photo right out of the camera is ready to be put into print and circulation. so while the ama is shining a light on the controversial practice, its guidelines are no near as forceful as some countries like france, britain and israel that has proposed legislation for companies to identify when their ads have been altered. some celebrities have spoken about extreme retouching.
or publicity complains? there are plenty of celebrities who ask for a nip or tuck here. who wouldn t want to be blemish free. sarah jessica parker is on this month s cover of vogue and it s the age issue but not a wrinkle to be found. elizabeth hurley is quoted as saying she allows on a good photographer and a certain amount of retouching. the american medical association is adopting a new policy that discourages air brushing, specifically in teen publications. its concern photo shopped images can lead to eating disorders and distorted body image. we think some regional guidelines could be developed by the advertising associations to make sure that we do take care of our kids in a good way so that they don t develop these unhealthy expectations about themselves. but with automatic photo editing software programs widely available, air brushing is easier than ever.
photo editing software programs widely available, airbrushing is easier than ever. tells you what to do. reporter: sebt photographer dave, uses pictures of me to show how quickly this is done and believes the practice is here to stay. every magazine will be photo shopped. everyone is fixed up to some degree. people made slimmer. add color. correct blemishes, complexion. no photo right out of camera is ready to be put into print and circulation. reporter: and some countries like france, britain and israel have proposed legislation for companies to identify when their ads have been altered. celebrities as britney spears, kate winslet and brad pitt have spoken out against extreme retouching. back to you. jon: courtney, thank you very much. courtney doesn t need to be photo shopped. jenna: nothing wrong with that picture at all. that was a good example of though. excellent example. what viewers don t know we rely on good photographers,