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Feb. 18, 2021 Text messaging is one of the hottest ways to market a foodservice brand, which explains why a recent webinar hosted by VIPinsiders and RepeatMD drew a record turnout of listeners. A panel of experts shared tips on the trend, covering how to use text messaging to generate revenue, how to create an engaged customer database, what the CAN-SPAM Act requires and how leaders such as Starbucks and Chick-fil-A are using the tool successfully. Listeners heard from Philipp Sitter, founder and CEO of VIPinsiders and RepeatMD; Chris Chomenko, vice president of sales at VIPInsiders and RepeatMD, and Fajar Hassan, who serves as marketing director at EggHaus Gourmet and King s BierHaus. ....
Image courtesy of iStock. Jan. 25, 2021 If you ask marketing experts to name one of the best marketing tool for fast casual restaurants today, text messaging is most likely at the top of the list. According to experts, open rates for text messages are 90%, and 86% of texts are read in 60 seconds, compared to email open rates, which have dropped to 14%. Social media posts, meanwhile, are down to 1.2% for organic reach. On Feb. 16, 2021 at 2 p.m. EST, fast casual operators will have a chance to learn from the experts about how to start a text message marketing strategy. VIPInsiders will present a game plan to effectively use text message marketing in 2021. ....