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Autotrader launches new 'Feel like A Car person' brand platform via Saatchi & Saatchi

July 13 2021, 9:31 am | BY Ricki Green | 20 Comments
Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.

Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person even an out-of-his-depth woodsman that has lived an isolated life in the wilderness. ....

Elizabeth Nunan Abby , Simon Bagnasco , Toby Aldred , Lee Sunter , Sam Bruce , Tim Green , James Tracy Inglis , Adrian Konarski , Chana Mclallen , Liv Reddy , Sam Long , Matt Morgan , Phil Harkness , Matt Edwards , Jack Wall , Mike Spirkovski , Fergus Rotherham , Deb Munro Greer Macpherson , Sophie Connolly Darren Potter , Dan Pugh , Tim Tregoning , Good Oil , Creative Agency , Saatchi Australia , Feel Like , Car Person ,

Ancestry invites people to piece together their family history in new work via Saatchi & Saatchi

Shot by Scoundrel award-winning director James Dive, the campaign film aims to inspire people to explore their own family history by visually demonstrating the rich tapestry of information available on the Ancestry website.
Says Erin Bennett, country manager, Ancestry Australia: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.”
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi: “It’s fascinating how little many of us know of our past, especially the finer details which create the bigger picture. We wanted to showcase just how much goes into an individual’s story and the discoveries one could make when using Ancestry.” ....

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Ancestry helps people find connection to their ANZAC ancestors

Ancestry helps people find connection to their ANZAC ancestors
May 10, 2021 10:28
Family history company Ancestry has released a new campaign via Saatchi & Saatchi, which is the first work by the Publicis Groupe agency for the brand.
The new 30 second TVCs explore a person researching their family history by looking through a mobile of old photos and documents. The camera then pulls back to reveal the person’s ancestor as a collage of the documents. Both spots mention a family connection to the ANZACs.
Erin Bennett, Ancestry country manager, Australia, said: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.” ....

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