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Ancestry invites people to piece together their family history in new work via Saatchi & Saatchi


Shot by Scoundrel award-winning director James Dive, the campaign film aims to inspire people to explore their own family history by visually demonstrating the rich tapestry of information available on the Ancestry website.
Says Erin Bennett, country manager, Ancestry Australia: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.”
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi: “It’s fascinating how little many of us know of our past, especially the finer details which create the bigger picture. We wanted to showcase just how much goes into an individual’s story and the discoveries one could make when using Ancestry.” ....

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