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Raymond A. Ram returns in first brand work with Saatchi & Saatchi

Raymond A. Ram returns in first brand work with Saatchi & Saatchi
May 12, 2021 11:04
Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019.
The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.
The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”. ....

City Of , United Kingdom , Toby Aldred , Danielle Kean , Dave Klaiber , Christian Johansson , Jamie Fairfield , Raymonda Ram , Peter Pippen , Anton Posa , Rachel Devine , Mike Spirkovski , Simon Oneill , Stephanie Alexander , Susannah Phillips Amy Jarman , Sam Chappell , Calum Jaspan , Libby Weston Webb , University Of London , University Of Melbourne , Media Agency , Production Company , Creative Agency , Home Loans , Creative Officer , Art Director ,

Raymond A Ram returns in RAMS' newly launched brand campaign via Saatchi & Saatchi Australia

May 12 2021, 9:19 am | BY Ricki Green | 7 Comments
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.

Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.” ....

Rachel Devine , Mike Spirkovski , Toby Aldred , Simon Oneill , Danielle Kean , Stephanie Alexander , Dave Klaiber , Christian Johansson , Jamie Fairfield , Sam Chappell , Raymonda Ram , Libby Weston Webb , Anton Posa , Peter Pippen , Production Company , Creative Agency , Creative Officer , Art Director , Simono Neill , Account Director , ரேச்சல் தெய்வீக , டோபி ஆல்ட்ரேட் , சிமோன் ஓனேிழில் , மாற்றாந்தாய் அலெக்சாண்டர் , கிறிஸ்துவர் ஜோஹன்சன் , சாம் சேப்பல் ,

RAMS Ad Celebrates The Amazing Things That Can Happen When You Focus On One Thing

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This is the first campaign delivered by RAMS new agency Saatchi & Saatchi Australia
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.” ....

Toby Aldred , Danielle Kean , Dave Klaiber , Christian Johansson , Jamie Fairfield , Raymonda Ram , Anton Posa , Peter Pippen , Rachel Devine , Mike Spirkovski , Simon Oneill , Stephanie Alexander , Sam Chappell , Susannah Phillips Amy Jarman , Libby Weston Webb , Media Agency , Production Company , Creative Agency , Saatchi Australia , Creative Officer , Art Director , Simono Neill , Account Director , Susannah Phillips , Amy Jarman , Rams Ad Celebrates The Amazing Things That Can Happen When You Focus On One Thing ,

Former Bachelor Tim Robards steps up as the new Tim Tam genie

Former Bachelor Tim Robards steps up as the new Tim Tam genie
January 27, 2021 4:58
The Tim Tam genie has taken on a new form in Australia’s first Bachelor Tim Robards.
In a return to the tone of the original Tim Tam genie campaigns, this year’s explores the flirty and playful dynamic between the genie and its master, and positions the Tim Tam as a ‘relaxing’ and ‘irresistible’ indulgence.
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Robards is not the first personality from Ten’s The Bachelor franchise to be featured as the Tim Tam genie. In 2018, magician Apollo Jackson, who was a contestant on Sophie Monk’s season of The Bachelorette, took on the role. ....

Sam Bruce , Shane Vancuylenberg , Alex Tizzard , Matt Brunner , Amy Wagner , Ariel Martin , Sophie Crump , Peter Pippen , Megan Ayers , Sophie Monk , Tim Tam , Andrew Sroufe , Amritha Rajavelu , Apollo Jackson , Helge Gruettke , Corinne Heffernan , Tim Pietranski , Steph Banno , Jack Asimus , Steph Quinn , Laura Hawdon , Susanna Polycarpou , Zoe Wilkinson , Michael Barnfield , Tim Robards , Charles Ivory ,