July 13, 2021 10:35
For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars.
In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.
July 13 2021, 9:31 am | BY Ricki Green | 20 Comments
Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.
Raymond A. Ram returns in first brand work with Saatchi & Saatchi
May 12, 2021 11:04
Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019.
The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.
The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”.
May 12 2021, 9:19 am | BY Ricki Green | 7 Comments
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
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This is the first campaign delivered by RAMS new agency Saatchi & Saatchi Australia
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”